Daly City

Public Information Officer/ Senior Management Analyst (20103075)

City Manager's Office
City Administration
San Francisco/Peninsula
Until filled or until 500 applicants
$8,933.00-$10,859.00 Monthly

Please review the special instructions before applying for this job opportunity.


333 90th Street Daly City, 94015


Application filing deadline Open Until Filled- Apply Immediately

Preliminary Interviews- May 2021

Final Interviews: TBA

Resumes are not accepted in lieu of completing a City application.


As a key staff member of the City Manager’s Office, the Public Information Officer (PIO) / Senior Management Analyst works on a diversity of projects and programs across all City departments in support of strategic City objectives. The PIO develops and implements citywide communications and oversees all public engagement, including direct partnerships with residents, businesses and other organizations. The PIO synthesizes complex information and data and prepares an array of compelling informational and marketing materials for public consumption. A high level of political astuteness and the ability to take initiative are important to success in this role. The PIO works in a demanding, fast-paced environment where a sense of humor and a collaborative attitude are important.



This Public Information Officer (PIO) role is classified as a Senior Management Analyst and is primarily focused on public information and engagement. The PIO works closely with top level City staff to develop and implement communications strategies that   engage with Daly City’s extremely diverse population. The PIO also oversees service-oriented partnerships with Daly City residents and businesses through impact volunteering programs. Under general direction of the City Manager, performs a wide variety of responsible, professional, administrative, staff assignments; administers a wide variety of interdepartmental and City-wide projects and programs; assists the Assistant City Manager, Deputy City Manager and City Manager as needed; and performs related work as required.


Assists in program, policy and budget development, implementation, coordination, revision, review, evaluation and monitoring; provides support services for the City Council meetings and speaking before the City Council; participates in interdepartmental task forces and committees; researches, collects, compiles and analyzes financial and other data; prepares recommendations for budget requests, grants, new programs, modification of services and equipment; plans, organizes and coordinates assigned city-wide projects and monitors departmental projects; analyzes, interprets and explains City policies and procedures.



The following tasks are typical for positions in the classification. Any single position may not perform all of these tasks and/or may perform similar related tasks not listed.

1. Determines need for and gathers information from various departments and from outside sources in order to research proposed programs and projects.

2. Analyzes data in order to assess cost, operational feasibility and other aspects of proposed programs and projects.

3. Prepares reports and presentations on all pertinent aspects of proposed programs and projects including budget projection.

4.  Make presentations on assigned projects and programs to the City Council and others.

5. Monitors and coordinates execution of approved projects and programs including preparing all required reports and supervising all related record keeping.

6.  Recommends changes in program emphasis or execution.

7.  Assists in the development and implementation of goals, objectives, policies and procedures.

8.  Confers with operating staff regarding the implementation of programs and the interpretation and application of policies and procedures.




Knowledge of: Senior Management Analysts have comprehensive knowledge of the principles, practices and methods of municipal budgeting, finance, public administration and organizational development; modern management of departments and organizations; pertinent legislation; interpersonal behavior dynamics.

Ability to: Write and present reports and recommendations; speak before groups; properly interpret, explain and act in accordance with laws, regulations and policies; demonstrate competency in research and analysis, decision making, and management skills; and tactfully relate to the public, departmental managers, employees, other organizations and outside agencies; interact positively and cooperate with co-workers, respond politely to customers, work as a team member, function under demanding time pressure, respond in a positive manner to supervision, and attend work and perform duties on a regular and consistent basis.

Education: Graduation from a four-year college or university, with major course work in communications, public relations, journalism, English, Public or Business Administration or a related field providing education in writing and public policy. Advanced degree desirable.

Experience: Three to five years of responsible work experience involving public relations and internal / external communications including experience developing and                       implementing a comprehensive communications program. Previous experience in a fiscal or administrative capacity; or an equivalent combination of related training and experience.

License: Possession of a valid Class C California Driver's License.

Ideal Candidate

1. Uses effective, modern techniques in community relations, public engagement, media relations, marketing, social media and content creation to strategically advance City goals and objectives

2. Manages all City communications including quarterly print newsletter, monthly e-newsletter, website homepage news articles and spotlights, all social media accounts, weekly PSA videos with City leaders, press releases, public-facing documents like annual reports, and more

3. Prepares talking points, fact sheets and speeches for City leaders

4. Works in a fast-paced environment to disseminate timely information to the public and media often on short notice, and prepares communications in disaster and emergency    situations

5. Develops communications calendar and plans for specific projects that require public engagement, in collaboration with City departments

6. Creates visually compelling marketing and public information materials, including   advertisements, flyers, posters, notices, infographics and more

7. Builds strong working relationships with trusted community messengers

8. Coordinates translations of communications materials

9. Maintains confidentiality of all sensitive information

10. Implements service-oriented programs to accomplish civic goals in partnership with residents and businesses through impact volunteering





A.    Section 125 Options - Available to all eligible full-time employees.

B.           Cafeteria Plan Options with Lump Sum – Effective December 2019, the City shall contribute to the monthly Cafeteria Allowance allocated specifically for the mandated purchase of insurance coverage as follows:

  • No coverage:  $500.00 (for employees hired after January 1, 2020)
  • No coverage:  $1180.00 (for employees hired before January 31, 2020)
  • Employee Only:  100% of the CalPERS Kaiser Bay Area medical premium (for employees hired before January 1, 2020, the employee only cafeteria allowance shall remain frozen at $1330.00 per month until it equals the employee only Kaiser rate.)
  • Employee +1: 95% of the CalPERS Kaiser Bay Area medical premium.
  • Employee +2: 95% of the CalPERS Kaiser Bay Area medical premium.


         Dental/Orthodontia (Eff. 01/01/20) Employee pays full premium: $117.30/mo.

       Maximum Annual Dental Benefit:                  $1,500 Non-PPO/$1600 PPO

       Maximum Lifetime Orthodontia Benefit:       $2,000

         City-sponsored Short/Long Term Disability– The employee pays the full premium of $35.00/mo.

         City-sponsored Group Term Life – Employee pays full premium ($0.235 per $1K)

     (Coverage varies from $25K-$40K) – Majority at $25K


     Amount      Position                                                                                                 
$25,000           All Miscellaneous/Unrepresented employees except those reflected under  

                           $40,000 coverage.
$40,000            Assistant to the Director of Public Works, Senior Management Analyst, Management Analyst, Risk Manager, Chief of Operations, Collection & Distribution Systems Supervisor, and Plant & Equipment Maintenance Supervisor.


Medical: PERS basic health plans offered and employees may purchase coverage with remaining monies after mandated purchases. If total monthly health premium exceeds amount of any remaining monies, employee pays difference via payroll deduction. Unused monies from applicable monthly amount are applied to wages.

Additional Term Life Insurance - Available in $10,000 increments between $1K and $750K not to exceed 5 times Annual Earnings for member. Also available for spouse and children. Rates vary depending on age of the employee.

Voluntary Vision – Superior Vision offers coverage for exams and frames & lenses or contact lenses. Monthly premium varies from $8.14 for an Employee Only plan to $28.40 for an Employee + Family plan.   

C.      Vision Reimbursement Program – Effective 1/1/2020 and each calendar year thereafter, employees and their dependents are eligible for a maximum reimbursement of $200.00 per year for frames or lenses.

RETIREMENT - PERS 3% At Age 60 for classic members and 2%@62 for new members per the Public Employee Pension Reform Act of 2013


3% @ Age 60 for Classic Members Effective 01/01/2013; Third Level of 1959 Survivor Benefit, One Year Final compensation, annual cost of living allowance (3%); Pre-Retirement Optional Settlement 2 Death Benefit.

 2% @ Age 62 for New Members Effective 01/01/2013; Three Year Final Compensation

       Employer contribution:           44.159% (includes 7.596% bond) effective 07/01/20

       Employee contribution:          8.00% for Classic Members or 6.50% for New Members

Employee shall pay an additional 0.75% towards the employer share of the PERS contribution.   

The City pays 0% of employee contribution. In lieu, the City provides 414h, a one-time, irrevocable option for employee to elect to have his or her mandated PERS member contribution picked up by the City. Electing this option authorizes the City to designate the mandatory contribution on a tax-deferred basis.

Effective 7/1/2008, a retiring employee shall place 100% of eligible Sick Leave Cash Out into the City sponsored Retiree Health Savings Account. Sick leave cash out is eliminated for all employees hired after July 1, 2020.

The retiree health benefit for all employees hired on or after ratification of this Agreement shall be limited to the PEMHCA minimum.

SICK LEAVE - Full-time employees accrue sick leave at the rate of 12 working days/year. Pay out is 1/2 of employee’s total accrued sick leave hours (up to 1600 hours) and applies ONLY at retirement, death, or abolishment of position. (for employees hired before July 1, 2020)

HOLIDAYS - 11 paid holidays per year

FLOATING HOLIDAYS – Collection System Field Supervisors accrue 11 paid holidays per year (@7 hours per holiday) and receive 40 hours of floating holiday per year.

 VACATION - Employees accrue vacation days after completion of service years reflected below.                     

          Completed                     # Days

          Years of Service            Received

          After 1                                   13

          After 5                                   18

          After 13                                 23

          After 21                                 28



  Classifications in Department of Water & Wastewater Resources listed below will receive educational incentive pay for possession of certification 4% per grade as indicated below:


Lead Plant & Equipment Maintenance Mechanic


Mechanical Technologist Grade

 % Effective 9/2017 Max 16% 1 4% 2 4% 3 4% 4 4%



Collection System Field Supervisor

Collection System Manager


Collection System Maint

 % Effective 9/2017 Max 16% 1 4% 2 4% 3 4% 4 4%



Distribution System Field Supervisor

Distribution System Manager


Water Distribution

 % Effective 9/2017 Max 16% 1 4% 2 4% 3 4% 4 4%



Laboratory Supervisor

Laboratory Technician


Laboratory Analyst


% Effective 9/2017

Max 16%

 1 4% 2 4% 3 4% 4 4%



Project Development Coordinator


% Effective 9/2017

Max 16%

 1 4% 2 4% 3 4% 4 4%



Safety & Training Compliance Officer

Board of Certified Safety Professional CSP or ARM 

% Effective 9/2017

Max 8%

 1 4% 2 4%


The Environmental Resources and Compliance Officer classification shall be eligible for 4% incentive pay for possession of Grade 1 CWEA Environmental Compliance Inspector- and 8% educational incentive pay for possession of NPDES (National Pollutant Discharge Elimination System) Certified Stormwater Inspector – Municipal.


          The Safety & Training Compliance Officer shall receive 4% per certification for Certification by the Board of Certified Safety Professionals as a Certified Safety Professional (CSP) or an Associate Risk Manager (ARM) (maximum 8%)

          The Plant & Equipment Maintenance Manager, Collection/Distribution System Manager, and Chief of Operations classifications are eligible for 5% educational incentive for possession of a Bachelor’s Degree from an accredited college or university and an additional 5% for possession of a Master’s Degree from an accredited college or university.

Per Resolution 20-46, Public Works Maintenance Supervisors shall be eligible for the education/certification pay consistent with the Lead Public Works Maintenance Workers they supervise.


MILEAGE – Effective January 1, 2021, reimbursement rate is 56 cents per mile.

Special Instructions

Applications accepted until filled- apply immediately

Interviews: May 2021

Resumes are not accepted in lieu of completing a city application

Recruitment Contact

Contact phone: 
Contact email: