The City of Dublin’s City Manager’s Office is looking for a creative, personable self-starter to serve as Program Specialist to handle all of the City’s social media efforts. Under the supervision of the Public Information Officer, the Program Specialist is responsible for increasing the City of Dublin’s engagement across our various social media platforms, including but not limited to: attracting and interacting with Twitter users (General, Dublin Police Services, and The Wave); additional and more frequent postings on the City’s Instagram account (The Wave) and the City’s Parks and Community Services’ Facebook pages; and assisting with engagement on NextDoor. The Program Specialist must be available to work some evenings and weekends in order to promote City events. This position would require a commitment of 10-15 hours per week, with additional time likely required (five hours more per week), leading up to major City events, including the opening of and during The Wave’s summer season.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this classification. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class. Responsibilities include:
- Building and executing a social media strategy including targeted goals for increased likes and shares
- Generating, editing, publishing, and sharing daily content (with original text, images, videos, etc.) that builds meaningful engagement with the community
- Collaborating with other key departments (e.g., Parks and Community Services, Economic Development and Environmental Services) to promote key events and programs
- Improving social media practices by capturing and analyzing social media metrics, insights, and best practices
The requirements of a Social Media Program Specialist include:
- Demonstrable social networking experience and deeper knowledge of social media analytics tools
- Working knowledge of Hootsuite, a social media scheduling and integration tool
- Ability to capture quality photographs and video, and edit as necessary
- Knowledge of online marketing and a good understanding of major marketing channels
- Excellent writing and communication skills with high proficiency in English language, spelling, punctuation, and grammar; detail-oriented; good organizational skills
- Ability to build and maintain good working relationships with co-workers and other City employees
- Graphic design knowledge and usage is a plus
- Excellent multi-tasking skills
Training and Experience:
- Education: Course work equivalent to an Associate’s Arts or Science Degree (A. A. or A. S.) from an accredited college or university with major course work in a field related to communications, business, marketing, or public relations
- Experience: Two years’ experience in Social Media Management
- Variety of social media platforms including, but not limited to, Instagram, Twitter, Facebook, Pinterest, Hootsuite
- English language usage, spelling, punctuation, and grammar
- Principles and practices of record keeping
- Principles and practices of standard safety precautions
- Methods of program planning and evaluation
- Customer service techniques
- Communicate in an effective manner, both orally and in writing
- Use a personal computer, including word processing, spreadsheet, database, and desktop publishing applications
- Establish and maintain cooperative working relationships with those contacted in the course of work
- Prepare written reports, newsletters, flyers and other written materials
- Exercise good judgment, tact and courtesy
Licenses, Certificates and Special Requirements:
- Any offer of employment to an adult who will have direct contact with minors is conditional upon submission of a completed fingerprint screening and a satisfactory background check.
- Possession of a valid California Class C Driver’s License and a Certificate of Automotive Insurance for Personal Liability.
- This classification is designated as a Mandatory Reporter; Completion of Mandatory Reporter training is required within one month of employment.
The physical standards described are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. On a continuous basis, know and understand all aspects of the job; intermittently analyze work papers, reports and special projects; identify and interpret technical and numerical information; observe and report operational and technical policy and procedures.
On an intermittent basis, sit at desk for long periods of time, stand, walk, and bend while conducting/reviewing programs; squat, climb, kneel and twist intermittently when setting up various programs; perform simple grasping and fine manipulation; and lift or carry weight of 50 pounds or less. While performing duties, the employee is regularly required to use written and oral communication skills; read and interpret information; resolve customer services issues; interact with City staff, volunteers, vendors, and the public.
Other than statutory law, AB1522 (CA Paid Sick Leave law), there are no benefits for part-time, temporary/seasonal position.
THE SELECTION PROCESS
The best-qualified candidates, as determined by an initial screening of applications, will be invited to participate in an interview process which will consist of written and/or oral components. The City reserves the right to test an applicant in any other manner to determine suitability and to alter any aspect of the selection process. Meeting the minimum requirements listed in this job description does not guarantee advancement in subsequent phases of the selection process. No faxed or e-mailed applications will be accepted.
Candidates who successfully complete the interview process may be placed on an employment eligibility list. This list may be canceled at any time, without notice to candidates. All offers of employment are conditional upon the ability to provide verification of authorization to work in the United States. Additionally, candidates are subject to a background check, including fingerprinting prior to employment.
Pursuant to the City’s Personnel Rules Section 24.2, the City retains the right to take appropriate steps to avoid inappropriate working relationships among relatives.