The award-winning San José Public Library (SJPL) consists of more than 600 employees, a 23% bilingual workforce, and has 24 branch libraries across San José, in addition to the Dr. Martin Luther King, Jr. Library, which is the city's main library jointly operated through a unique partnership with San José State University. SJPL serves a diverse community of roughly one-million residents and currently has nearly 700,000 library members. It annually attracts over 6 million visitors (pre-pandemic) and circulates more than 8 million items per year.
Over the past few years, SJPL has cultivated a 21st century library experience dedicated to public service and committed to equity, diversity, and inclusion at the core. In addition to providing library services to the community, SJPL proudly leads two citywide initiatives - the Education and Digital Literacy Strategy and the SJ Access digital equity initiative, which has become the number one provider of free public access to Wi-Fi connectivity, tech device lending, and multi-lingual digital literacy programs and support. SJPL is led by Jill Bourne, City Librarian, who was nationally recognized in 2017 as Library Journal's "Librarian of the Year."
SJPL enriches lives by fostering lifelong learning and ensuring that every member of the community has access to a vast array of ideas and information. The library department is a place where people do great work and make a difference in our community. To see examples of SJPL's work and learn more about its impact, visit www.sjpl.org. Join us to make a difference!
San Jos é Public Library is looking for an experienced Content Marketer (Public Information Representative I/II) to join the Marketing and Communications Unit. This position will be part of the Library's Public Engagement Division and report directly to the Marketing and Communications Manager . The Content Marketer will lead the development of strategic content marketing plans to support a variety of library campaigns, programs, collections, special events , and initiatives.
As a Content Marketer, you will work cross-functionally with other teams to lead the creative development and promotion of several programs, and campaigns. The Content Marketer will be responsible for establishing and maintaining effective working relationships with key stakeholders, partners, and internal staff.
The ideal candidate will have excellent writing skills; experience in project planning, developing, and executing strategic marketing and communications plans, graphic design, visual communications, storytelling skills, be reliable and flexible, open to sharing and listening to ideas, work within a team of creatives, multi-task, take initiative, possess strong research skills, and have outstanding interpersonal and customer service skills.
To succeed in this role, you must also be innovative, stay up to date with the latest trends and forms of effective communication, take pride in SJPL's brand, and maintain a professional and positive can-do attitude.
As a Content Marketer , you will be responsible for overseeing multiformat (social media, electronic newsletter, blogs, graphics, photos, and video s ) to boost awareness of library services and programs. Additional responsibilities and skills include but are not limited to:
- Ability to use social media scheduling tools
- Understand how to properly use Meta Business (Facebook and Instagram), X, LinkedIn, Nextdoor , and YouTube
- Experience with design tools, including Canva and Adobe InDesign
- Ability to write, review and edit a variety of written communication
- Knowledge of marketing, branding, and project management
- Experience in utilizing Excel for data/metric collection
- Ability to develop marketing toolkits, templates, and trainings for staff
- Design and produce print collateral such as posters, brochures, flyers, large signage, etc.
- Experience with influencer marketing
- Event planning skills
- Ability to evaluate promotion strategies
The Content Marketer will help change lives by boosting awareness of the valuable and essential library services and programs that the library provides for free to everyone . The ideal candidate will be passionate about libraries and community, will be a team player with a creative mindset, organized, collaborative, energetic, and open to feedback.
(Bilingual Skills Preferred)