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**All communication will be via email for this recruitment**

The City of Newark is seeking an experienced Aquatics Programs Specialist who is well versed with the development and effective implementation of aquatic programs tailored to different age groups and skill levels, such as swimming lessons, water aerobics, lifeguard training, and more. The Specialist will work out of the George M Silliman Community Activity Center. 

JOB RESPONSIBILITIES

1. Review the existing swim lesson program provided at the Aquatic Center, utilizing the American Red Cross Learn to Swim Program materials, with the aim of pinpointing areas that could be enhanced.
2. Evaluate the current swim instructor handbook and offer recommendations that align with program requirements; integrating relevant materials from the American Red Cross Swim Lesson Program and feedback from staff to create a more cohesive handbook for swim instructors.
3. Assess the current swim instructor in-service practices and propose a recommended training plan and schedule for management and staff. This includes organizing 2-5 in-service sessions with staff to review new information and establish a structured training plan.                                                                                  

• Evaluate Current Practices: Conduct an analysis of the existing swim instructor in-service practices, identifying strengths, weaknesses, and areas for improvement.
• Needs Assessment: Determine the specific needs of the swim instructors and the program as a whole. Consider instructor feedback, observations, and any deficiencies noted in performance evaluations.
• Training Objectives: Define clear training objectives that align with the goals of the swim lesson program and the organization's standards. These objectives should address areas such as instructional techniques, safety protocols, emergency procedures, and customer service skills.
• Curriculum Development: Develop a comprehensive curriculum for the in-service training sessions. Incorporate relevant materials from the American Red Cross Swim Lesson Program, focusing on best practices for instruction and program management.
• Training Plan and Schedule: Create a detailed training plan and recommended schedule that outlines the topics to be covered in each session. Ensure that the schedule accommodates the availability of staff and allows for adequate time to cover each topic thoroughly.
• Session Content: Structure each in-service session to include a combination of theoretical instruction, practical demonstrations, and hands-on activities. Provide opportunities for staff to ask questions, participate in discussions, and practice new skills.
• Resource Materials: Compile a set of resource materials to support the training sessions, including instructional guides, lesson plans, videos, and reference materials from the American Red Cross Swim Lesson Program.
• Feedback Mechanism: Establish a feedback mechanism to gather input from staff following each training session. Use this feedback to assess the effectiveness of the training and make any necessary adjustments to future sessions.
• Implementation and Monitoring: Implement the training plan according to the established schedule, ensuring that all staff members have the opportunity to participate. Work with staff to ensure they are monitoring staff performance and progress throughout the training process, providing additional support and guidance as needed.
• Evaluation and Continuous Improvement: Conduct a final evaluation of the training program to assess its overall effectiveness and impact on staff performance. Use the findings to inform staff of training initiatives and make continuous improvements to the swim instructor’s in-service practices.                        

     4. Collaborate with program staff to facilitate the implementation of the DigiQuatics software, specifically  focusing on the swim lesson program module to ensure its success and staff training opportunities.

    5. Support staff in addressing any needs within the swim lesson program to enhance its effectiveness and boost participant enrollment as required.

Recruitment Contact:

Ryan Storms, Recreation Coordinator

Email: Ryan.Storms@newark.org

SUMMARY

Under general supervision, plans, leads, assigns, schedules, and participates in the work of staff responsible for performing aquatics duties at the District’s aquatics facilities.  Assists with the day-to-day aquatics operations, ensures that facilities are prepared and maintained for public use.  Monitors activities in the water, pool, decks, and ancillary areas of District aquatics facilities to ensure the safety of patrons; explains and enforces aquatics policies, regulations, and rules; performs rescues and administers first aid, CPR, and AED as needed; and performs related work as required. 

Schedule: 30 hours per week. Schedule will vary, will include weekends.

APPLICATION PROCEDURE

Please submit a District application and resume. Applicants who do not submit all required documents may not be considered.

SELECTION PROCESS

Based upon all submitted materials, the applicants presenting the best job-related qualifications will be invited to proceed in the recruitment process.  The recruitment schedule outlined below is tentative and subject to change:

SUPERVISION RECEIVED AND EXERCISED

Receives supervision from supervisory staff and direction from higher-level staff.  Exercises direction over lower-level staff.

DISTINGUISHING CHARACTERISTICS

This is the advanced journey-level classification in the Lifeguard classification series responsible for providing lead direction and training to lower-level staff and for ensuring that the District’s aquatics facilities are maintained in a safe and effective working condition.  Incumbents are responsible for establishing objectives, timelines, and methods to deliver services.  Work is reviewed upon completion for soundness, appropriateness, and conformity to policy and requirements.  This classification is distinguished from the Lifeguard II by the assignment of more complex tasks requiring a greater level of technical and specialized knowledge and a higher degree of independent judgment, including serving in a lead capacity over lower level staff.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

1. Plans, leads, assigns, directs, and participates in the work of staff responsible for performing lifeguard duties at the District’s aquatics facilities; assigns lifeguard staff to daily rotation schedules, ensuring proper coverage at all times.
2. Receives and responds to questions, concerns, and complaints from patrons; determines issues and resolves or refers to Aquatics Coordinator or Aquatics Supervisor as appropriate.
3. Assists Aquatics Coordinator in leading training sessions, including safety drills and other emergency procedures; ensures that lifeguard staff attend required trainings and maintains records on same.
4. Provides aquatic safety and supervision for patrons; monitors activities in the water, pool decks, and ancillary areas of District aquatics facilities to prevent accidents and to ensure the safety and well-being of patrons.
5. Implements and monitors District policies and procedures; enforces aquatics regulations; cautions patrons regarding unsafe activities.
6. Performs the work of lower-level staff, including, but not limited to, all required lifeguard-training skills and class instruction as needed.
7. Monitors facility use; ensures that the facility is opened, closed, and secured in compliance with District practices and procedures and that the pool and restrooms are maintained in a safe, neat, and clean condition.
8. Inspects and maintains swimming and pool equipment for functionality; ensures proper placement and availability in the pool area; recommends maintenance and repair as needed.
9. Maintains records of participation and completes required reports.
10. Assists with District special events as needed.
11. Performs other duties as assigned.

QUALIFICATIONS

Education and Experience:

• High School Diploma or GED;

AND

• Two years of relevant aquatics experience serving in an aquatics facility.

OR

• Any combination of training, education, and experience that would provide the required knowledge, skills, and abilities. 

Knowledge of:

• Principles of leadership in an aquatics environment.
• Principles and techniques of all lifeguarding skills.
• Organization and operation of the aquatics facilities, including maintenance, occupational hazards, and standard safety practices.
• Relevant laws, rules, regulations, policies, and procedures.
• Operational characteristics of water rescue safety equipment and devices.
• Principles and practices for providing high level of customer service.
• Principles and practices of recordkeeping.
• Modern office practices, methods, and computer equipment and applications related to the work.

Ability to:

• Assign aquatics staff to daily rotation schedule, ensuring proper coverage to ensure the safety of patrons and staff.
• Effectively provide staff leadership and work direction.
• Assist with training.
• Monitor and enforce relevant law, rules, regulations, policies, and procedures.
• Administer first aid, CPR, and AED as needed.
• Maintain order and safety in a crowded and noisy environment.
• Maintain facilities and equipment in a clean, safe, and secure manner.
• Perform work in an efficient, effective, safe, and timely manner.
• Demonstrate strong customer service skills and establish, maintain, and foster positive and effective working relationships.
• Independently organize work, set priorities, meet deadlines, and follow up on assignments.
• Use English effectively to communicate in person, over the telephone, and in writing.

Licenses and Certifications:

At time of appointment, and maintained throughout employment possession of:

• California Driver’s License, with a satisfactory driving record,
• American Red Cross Lifeguard certification,
• American Red Cross Water Safety Instructor certification,
• American Red Cross Lifeguard Instructor certification is highly desirable.

PHYSICAL DEMANDS

Work is primarily performed within a public swimming pool environment, where stamina is needed to perform moderate to heavy lifting of pool equipment and furniture or children and adults who may require removal from the pool, and to stay in the pool for prolonged periods.  Must possess the mobility to stand, stoop, kneel, reach, bend, climb, push and pull materials and equipment, and swim while wearing an appropriate uniform with protective equipment.  Vision and hearing must be sufficient to see and hear adults and children in crowded and noisy conditions and/or situations.  Must also possess:  the mobility to work in an office setting and use standard office equipment, including a computer; vision to read printed materials and a computer screen; and hearing and speech to communicate in person or by using a telephone and radio.  Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or to operate safety equipment.  Must possess the ability to swim distances and dive to pool depths, as determined by testing/certification authorities, and to lift 150 pounds or heavier weights with assistance and/or the use of proper equipment.

ENVIRONMENTAL ELEMENTS

Incumbents work outdoors in a pool environment with wet and slippery conditions, and are exposed to variable weather conditions; may be exposed to chlorine, acids, and other chemicals at aquatics facilities, as well as blood and body fluids while rendering first aid and CPR.  Incumbents will interact with individuals in interpreting and enforcing rules, policies, and procedures.

WORKING CONDITIONS

Incumbents may be assigned an irregular work schedule, including weekends, early mornings, evenings, and holidays. 

PRE-EMPLOYMENT CONDITIONS

• Department of Justice fingerprint clearance.
• TB Test

REASONABLE ACCOMMODATION

Applicants with disabilities may request reasonable accommodation throughout the selection process. Request for reasonable accommodation during the selection process may be made by contacting the Human Resources Office prior to the final filing date.

LARPD is an Equal Opportunity/ADA Employer and values diversity at all levels of the organization.

POLICE ASSISTANT

Salary Range: $19.85 to $30.87/hour; temporary part-time, non-benefitted position, DOE

DEFINITION

The Police Assistant is a civilian, non-sworn, uniformed position that is responsible for a variety of customer service-based interactions with the community. Duties include non-hazardous enforcement of municipal parking laws and regulations as well as clerical front counter tasks related to phone and walk-in contacts at the police department.

SUPERVISION RECEIVED AND EXERCISED

Receives general supervision from the Administrative Assistant. Projects are assigned, and the person usually works with very little supervision. 

ESSENTIAL JOB FUNCTIONS/DUTIES

• Handle confidential administrative duties at the front desk.
• Answer/forward all incoming phone calls.
• The ability to multi task phones with walk-in traffic
• Perform a variety of research & staff work; prepare reports.
• Maintain records using computers.
• Maintain filing system.
• Coordinate Parking Permits for business employees.
• Receive and respond to complaints and reports of routine parking incidents from the public.
• Respond to public complaint of abandoned vehicles; document and schedule tows for abandoned vehicles; and ensures proper disposition of illegally parked vehicles; patrols city streets and issues citations on vehicles parked in an unlawful manner.
• Assist in organizing and coordinating department events and community outreach programs.
• Manage office supplies and equipment inventory, placing orders as needed.
• Operate computer equipment and two-way radio as related to employment.
• Mark vehicles to detect abuse of timed areas.
• As required testifies in court.
• Perform related duties as assigned.
• Perform duties within OSHA standards.

QUALIFICATIONS

Knowledge: 

• Microsoft Office: Excel, Word, and PowerPoint.
• English usage, grammar, spelling, vocabulary, and punctuation.
• Principles and practices of records management.

Ability to:     

• Effectively communicate verbally and through written correspondence.
• Compose correspondence independently from brief instructions.
• Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.
• Analyze situations and identify pertinent problems/issues; collect relevant information; evaluate realistic options; and recommend /implement appropriate course of action.
• Perform technical, detailed, and responsible office support work.
• Techniques for providing a high level of customer service to the public and Town staff, in person and over the phone.

EXPERIENCE AND EDUCATION

Experience: 

Prefer one year in a non-sworn capacity with a municipal police agency involving clerical work and public contact.

Education:   

High school graduation or equivalent.

Licenses:      

California Driver's License, C.L.E.T.S. certification upon hire.

THE CITY OF SEAL BEACH IS NOW ACCEPTING APPLICATIONS FOR THE POSITION OF POOL LIFEGUARD. THIS IS AN EXCELLENT JOB FOR SWIM ENTHUSIASTS.

FINAL FILING DATE: This recruitment is Open Until Filled. Interested applicants are encouraged to apply promptly, as this recruitment is open until filled and the filing period may close at any time, without notice, once a sufficient number of qualified applications have been received. 

These are temporary part-time non-benefited positions.

POSITION

Under supervision the Pool Lifeguard performs, observes and ensures the safety of participants in recreational and organized swimming activities; maintains a safe aquatic environment and assists with daily activities and operations of the program; communicates pool rules; assist instructors with class preparation, inventory, cleaning of equipment and registration as needed and performs related duties as required. This is a temporary part-time non-benefited position.

ESSENTIAL FUNCTIONS

Under supervision, the Pool Lifeguard performs, observes and ensures the safety of participants in recreational and organized swimming activities; maintains a safe aquatic environment and assists with daily activities and operations of the program; communicates pool rules; assist instructors with class preparation, inventory, cleaning of equipment and registration as needed and performs related duties as required. This is a temporary part-time non-benefited position.

The County of Yuba is currently recruiting for the  flexibly staffed position of Elections Clerk I-II in the Elections Division within the Clerk-Recorder’s Office for both Extra Help and Full Time positions. This position reports directly to the Registrar of Voters Manager. This class is flexibly staffed, and incumbents may advance to the II-level after gaining experience, demonstrating proficiency, and meeting the qualifications. Initially under close supervision, incumbents learn state and federal laws, rules and regulations related to conducting elections as well as County policies and procedures. As experience is gained, assignments become more complex and are performed under more general supervision. Incumbent to this position will assist in conducting elections; process voter registration; maintain voter registration database; review and accept election filings; coordinate poll workers and polling facilities; proof printed, audio and electronic election materials; track, prepare and test electronic voting equipment; and perform other duties as assigned.

EXAMPLES OF DUTIES:

• Perform general and specialized clerical duties related to assigned functional area.
• Process and verify a variety of documents including general and legal correspondence, memos and statistical data.
• Provide and maintain quality customer service relationships with co-workers, other County employees and the general public.
• Serve as a resource to the general public; provide answers and information regarding processes and procedures for assigned area.
• Accept, process, issue, file and purge affidavits of registration; enter information into an automated system for voter registration maintenance.
• Issue, receive, review and file nomination papers for public office.
• Deposit filing fees and issue receipts; collect and summarize election cost data.
• Coordinate and schedule precinct poll workers; assist in development of poll worker training.

THE POSITION: 

The City of San Pablo is actively recruiting for a Community Services Coordinator I/II position to plan, organize, and direct services and programs within the Community Services Department for our senior population, volunteer programs and city-wide special events. Our senior programs provide opportunities for adults 50 years of age and older, to engage in active and healthy programming. The Church Lane Senior Center hosts a congregate lunch program, numerous senior focused special events, weekday door-to-door transportation service (managed by a different full-time coordinator) and drop- in programs and classes. The city hosts 10-12 city-wide special events each year that include family dances, spring egg hunt, Cinco de Mayo celebration, Movies Under the Stars, 4th of July Multi-Cultural celebration, Halloween, Veterans Day and a Winter Wonderland Festival. The Community Services Department relies heavily on volunteers for both special events and senior programs and wants to expand the volunteer recruitment and training program. 

TO VIEW JOB ANNOUNCEMENT, CLICK JOB PDF OR JOB ANNOUNCEMENT URL BELOW.

THE JOB

Responsible for the safety, supervision, discipline, and customer service of all persons using the City of Live Oak Pool facilities.  Generally, works under direct supervision of the Lifeguard Supervisor or Parks and Recreation Director.  Must be willing to work other than normal work hours and be available to work as scheduled based upon the need of the department.  Must be able to attend Pre-season training, and successfully pass a lifeguard skills review.  Must be 15 years of age or older, and wear Department of Recreation staff swimwear.  Employee may be asked to provide assistance and/or accommodations to include participants with disabilities.

SPECIAL REQUIREMENTS

For Lifeguards and Instructors: Possession of a valid American Red Cross Lifeguard Training Certificate (LGT) AND a valid CPR Certificate AND First Aid for Public Safety Personnel, California Title 22. You must submit a copy of each certificate you possess with your application. Please mail/bring the copies to the address listed below.  

BACKGROUND INVESTIGATIONS

Prior to hire, candidates will be required to successfully complete an extensive pre-employment process, including proof of a negative TB test, and a Department of Justice (DOJ) fingerprint check. A conviction history will not necessarily disqualify an applicant from appointment; however, failure to disclose a conviction will result in disqualification or termination.

SPECIAL WORKING CONDITIONS

Exposure to variable temperatures and weather conditions; strong and unpleasant odors and fumes such as chlorine; noise from children, pollen, and bee stings; pool chemical fluctuations which might cause irritation to eyes and skin; and the possibility of administering first aid and resultant exposure to infections which could cause chronic disease or death.

PART TIME STATUS:

This is a part-time, at-will, non-benefited position.  Work schedule is up to 40 hours per week during the summer season and is limited to 1,000 hours per year. 

ESSENTIAL FUNCTIONS include:

Beach Lifeguards are responsible for marine safety protection.  Under general supervision, guards an assigned area of beach from a station; patrols a section of beach in a mobile unit; warns of hazardous conditions; rescues people in distress or in danger of drowning; answers questions and gives information pertaining to the beach and ocean environment; applies first aid to those in need; removes hazardous obstacles from sand and water; takes charge of lost children; advises regarding local beach and ocean-related ordinances, regulations, safety and conduct; maintains a professional and courteous relationship with the public and performs other related work as required.

EMPLOYMENT STANDARDS:

• 18 years of age or older (or high school graduate) on or before July 1, 2024 (proof required).
• Possession of a valid California Driver’s License.
• Ability to act quickly and calmly in emergencies.
• Ability to analyze situations and determine proper course of action.
• Ability to establish and maintain effective working relationships.
• Ability to interpret and explain policies and procedures.
• Physical Requirements:  maintain physical condition necessary for swimming, running, walking, crouching or crawling during emergency operations; walk, stand or sit for extended periods of time; operate assigned motorized equipment and vehicles; maintain effective audio/visual discrimination and perception to the degree necessary for the successful performance of assigned duties; have 20/40 vision (uncorrected) and work in a beach and ocean environment near or in water with exposure to inclement weather.

SELECTION PROCEDURE

TRYOUTS

Location: Seal Beach Marine Safety Headquarters, 888 Ocean Ave, Seal Beach

Saturday, March 23, 2024 – 8:00am

Time Schedule

➢ 0800 Orientation

➢ 0830 1,000 Yard Swim

➢ 0915 Run-Swim-Run

➢ 1015 Results Posted

Top candidates will be given an opportunity to interview.

➢ Interview times will be posted and conducted on site the same morning and afternoon.

PHYSICAL EXAM COMPONENTS*

• Orientation
• 1,000 meter swim
• 600 meter run-swim-run
• Posting of physical examination results
• Oral Interviews (Only top candidates will be given time for an oral interview)
• Mandatory briefing for all candidates accepted into Training Academy

*The 1,000 meter ocean swim and the run-swim-run tests will determine who qualifies for the oral interviews. Any qualified individual with a disability must provide reasonable notice to the City prior to the testing process that reasonable accommodation is required.

TRAINING PROGRAM

Acceptable candidates will be entered into the lifeguard training program. If selected, incumbent will be required to submit written identification proving eligibility to work in the United States.  Employment is an at-will position with the City of Seal Beach.  At-will employees may be terminated at any time, by the employee or the City, without any notice and without cause and without any right of appeal.

A preemployment background investigation including a physical, drug-screening, reference check, and fingerprinting must be completed prior the beginning of the training program.

This mandatory training program will be conducted on:

Fridays from 6-10 pm

Saturdays & Sundays 8am - 5pm

April 27, 28. May 3, 4, 5, 10,11,12,17,18,19.

Candidates will be trained in all phases of ocean lifeguarding techniques and procedures.

A written and practical test will be administered on Sunday May 19, 2024 to those candidates who have successfully completed the lifeguard training program. Beach Lifeguards will be selected based upon their test results and their performance during the training.

Beach Lifeguard trainees are compensated at $16.54 per hour. Successful trainees who are appointed as Beach Lifeguards will then be compensated at the higher Beach Lifeguard pay rate. 

Candidates who are hired as Beach Lifeguards must be available for 40 hours per week for the entire summer season.  This requirement may be waived for extenuating circumstances on a case-by-case basis.

Please note that only online applications submitted via CalOpps are being accepted for this recruitment. Faxes, emails or postmarks will not be accepted.

Any qualified individual with a disability must provide reasonable notice to the City prior to the testing process that reasonable accommodation is required. The City of Seal Beach is an Equal Opportunity Employer.

If you have further questions, contact Nick Bolin, Marine Safety Lieutenant: 562-431-2527 x1201 / nbolin@sealbeachca.gov

POSITION

Under general supervision, provides highly responsible administrative support to the City Clerk to assist with the day-to-day operations of the City Clerk’s Office. This is a part-time, non-benefited position. Work schedule is flexible up to 30 hours per week.

ESSENTIAL FUNCTIONS

The duties listed below are intended only as illustrations of the various types of work that may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.

• Provides administrative support to the City Clerk and acts as staff liaison in screening visitors, answering callers, handling complaints, and directing electronic communications to appropriate parties.
• Prepares and coordinates the publication, posting, and distribution of legal notices for public meetings and hearings; ensures that legal requirements are met for publication and posting of agendas and minutes.
• Provides assistance to the public and City staff by helping to identify records and information relevant to public records requests; ensures timely response to all requests and justifies any nondisclosure and/or ensures deletion of any portions that are exempt from the mandate of the Public Records Act.
• Receives and processes claims against the City, subpoenas, and summons; facilitates accurate and timely processing of legal documents such as agreements, contracts, deeds, resolutions, and ordinances.
• Administers records management program, including maintenance, protection, retention, and disposition of records in accordance with appropriate legal and operational requirements; provides direction to staff regarding records management practices.
• Maintains the electronic documents management system of all meeting minutes, ordinances, resolutions, contracts and agreements, County recorded documents, and other vital City records.
• Assists the City Clerk in Fair Political Practices Commission filings such as Statements of Economic Interest for City Council members, commissioners, and designated employees.
• Types a variety of materials, including those of a sensitive or confidential nature; performs a variety of administrative support tasks such as photocopying information, and maintaining records and files; assists with the sorting of incoming mail and various administrative support on an as-needed basis.
• Operates and answers the City phone line.

The County of Yuba is currently recruiting for the position of Public Health Nurse Intern/Public Health Nurse in the Health and Human Services Department. This position provides the full range of public health nursing services including teaching, health assessment, and counseling services in homes, clinics, schools and community centers in connection with the prevention and control of diseases and adverse health conditions. Public Health Nurses are assigned to specific programs such as Maternal, Child and Adolescent Health, California Children’s Services, Child Health and Disability Prevention, Foster Care and communicable disease control. Performs related work as assigned.

Public Health Nurse Intern: is a recruiting and training level class established to qualify candidates for duties as a PHN in Yuba County Health & Human Services Department. Under close supervision, incumbents learn and perform a variety of public health nursing duties in assigned program areas while pursuing a Public Health Nurse Certification. Upon satisfactory completion of the PHN Certification, the PHN Intern are eligible for promotion to the level of PHN. Incumbents who do not successfully complete the PHN certification as prescribed herein may be released from employment.

Public Health Nurse: is the entry level in this class series. Initially under close supervision, incumbents learn and perform a variety of public health nursing duties in assigned program areas. As experience is gained, assignments become more complex and are performed under more general supervision.

About Public Health 

Yuba County Public Health nurses work with individuals, families, and the community in a holistic way. The Social Determinants of Health and the 10 Essential Public Health Services heavily influence our programs and initiatives. This may look like applying fluoride varnish to a child, helping a new mother learn how to breastfeed, assisting a father who is worried about his one year old child’s developmental status and managing a caseload of medically fragile children, children in foster care or developing programs to assist the community achieve wellness.

About Yuba County

Yuba County is situated in the Northern Sacramento Valley, approximately 40 miles north of the State Capitol in Sacramento and two hours away from San Francisco and Lake Tahoe. The boundaries stretch from the farms and orchards of the valley to the timberlands of the Sierras. Yuba County offers its residents the many advantages of a rural lifestyle away from the pressures of the urban areas. The County’s rivers, lakes and outdoor recreation areas provide excellent hunting, fishing, boating and skiing opportunities. Our County vision is to create a “golden” future for Yuba County by inspiring a community of participation, embracing our unique history, and discovering the wealth of our untapped potential.