Yuba County is currently recruiting for the position of Media and Community Relations Specialist in the County Administrator’s Office. Under direction, the incumbent will perform a wide variety of activities in support of the County’s social media relations and promotional efforts, including writing and editing material for publication and event conceptualization and development; plan, develop, implement a variety of social media campaigns; learn and apply emerging technologies in the media and communications field; perform related work as assigned. This position reports directly to Communications Coordinator. This class is distinguished from Communications Coordinator in that the latter has overall responsibility for the planning and implementation of a countywide marketing and communications plan.
Example Of Duties:
-Perform a variety of marketing, public outreach and community relations activities, events, and public awareness programs for the dissemination of information regarding County operations, policies, and procedures
-Create, research, edit, and contribute content and materials including posts, tweets, pitch letters, backgrounders, customer communications, fact sheets, brochures, feature articles, press releases, and other materials.
-Maintain steady and positive presence in the media through releases, contact, and responsiveness to inquiries/requests.
-Monitor social media management standards, policies and rules of engagement
-Manage social public relations activities to reach target audiences with engaging messaging coordinating with other online brand content.
-Create analytics report and leverage analytical data to provide insight, make recommendations to improve account performance, and adjust strategy as needed
