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General

The Integrated Marketing Program Manager reports to the Deputy Chief, Communications and is responsible for developing the campaign timeline, project scope, and messaging strategy for a multitude of communications projects for the San Mateo County Transit District (SamTrans), Peninsula Joint Powers Board (Caltrain), the San Mateo County Transportation Authority (TA), and the 101 Express Lanes Project (SMCEL).

Essential Functions & Duties

Examples of Essential Functions:

• Develop and implement the District’s long-term and short-term campaign strategy for marketing and ridership campaigns for SamTrans, Caltrain, TA, and SMCEL in coordination with Communications, Government & Community Affairs, Marketing, Creative Services, Social Media, Digital Marketing, Customer Experience & Service.

• Assist the Deputy Chief with developing industry standard rubrics utilizing market research to define campaign objectives, create compelling and creative programming, execute on campaigns, and report on results.

• Provide strategic recommendations and change management leadership cross-departmentally, optimizing the Communications division’s effectiveness.

• Implement the District’s voice and brand through messaging, talking points, presentations, memos, and position statements for use by externally facing departments.

• Supervises staff. Hire, mentor, and take appropriate corrective and/or disciplinary action. Ensure EEO policies and procedures are followed. Participate in selection of marketing staff. Coordinate staff training and professional development. Establish performance objectives. Monitor and evaluate employee performance.

• Develop project objectives, scope, delivery schedules, and services agreements with internal staff and stakeholders to drive long-term and short-term projects to success.

• Use analytics and Key Performance Indicators (KPIs) to guide project direction, prioritize tasks, and shape marketing strategy.

• Lead copywriting efforts for strategic marketing campaigns on public-facing websites and blogs for SamTrans, Caltrain, TA, and SMCEL, as needed.

• Responsible for the accurate and contextual translation of marketing campaign content into English and other languages primarily used by agency customers.

• Hold stakeholders in other departments and divisions accountable to deadlines.

• Collaborate with the Creative Services in development of multimedia content creation in support of marketing campaigns for use across digital, web, radio, TV, and other mediums.

• Perform ongoing project management, oversight, and budget monitoring for communications and marketing projects.

• Prepare marketing campaign reports. Track campaign metrics (CTR, conversions, ROI), evaluate outcomes against targets, and recommend optimizations.

• Act as primary point of contact for marketing and communications projects with external stakeholders about regional marketing campaigns as necessary.

• Manage shared data and documentation using SharePoint and District Hub as necessary.

• Perform all job duties and responsibilities in a safe manner to protect oneself, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures to reduce or eliminate accidents.

• Perform other duties as assigned.

Minimum Qualifications

Sufficient experience, training and/or education to demonstrate the knowledge and ability to successfully perform the essential functions of the position. In lieu of a degree, work-related experience that demonstrates the skills and experience necessary to perform this role will be accepted. Development of the required knowledge and abilities is typically obtained through but not limited to:

• Bachelor’s degree in communications or a closely related field.
• Five (5) years of full-time progressive experience in integrated marketing or program management of communications projects.

• Experience leading and managing complex communications or marketing projects. 
• Professional working experience leading marketing campaigns for public transit agencies.
• Experience with stakeholder management, ability to build rapport with stakeholders as needed.
• Excellent oral and written communication skills.
• Proficiency with Microsoft Office Suite.
• Experience using project management software (Trello, Monday.com, etc.)

 

The selection process may include a panel interview, written and skills test assessments, or supplemental questions.  Only those candidates who are the most qualified will continue in the selection process. Meeting the minimum qualifications does not guarantee an invitation to continue in the process.      

 

How to Apply

• Complete an online employment application through GovernmentJobs.com by 11:59 p.m. of the listed closing date.  Resumes and cover letters will not be accepted in lieu of fully completed applications.  It is the applicant’s responsibility to ensure that applications are completed with all relevant information (experience, education, certifications, licenses, references and/or other information). 

• The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities upon request.  If you have a need for an accommodation, please contact the Human Resources Department.   

• We celebrate diversity and are committed to creating an inclusive and welcoming workplace environment.  We are an Affirmative Action/Equal Opportunity Employer.  Minorities, Women, Persons with Disabilities and Veterans are encouraged to apply. 

The County Executive’s Office seeks qualified candidates for the position of Outreach and Enforcement Associate in the Office of Labor Standards and Enforcement.

Launched in July 2025, the Office of Labor Standards and Enforcement (OLSE) promotes fair labor practices throughout San Mateo County. OLSE’s core functions include conducting outreach and education to workers and employers within San Mateo County about their rights and obligations in the workplace and enforcing labor standards that protect San Mateo County workers through coordinated investigations and efforts to secure compliance.  

OLSE is a partnership between the County Executive’s Office, the County Attorney’s Office, and the District Attorney’s Office. To learn more about OLSE and our work, visit smcgov.org/olse.  

THE POSITION

Reporting to the Labor Standards Manager, the Outreach and Enforcement Associate will lead OLSE’s community outreach and engagement work, support civil investigations and enforcement actions, and manage projects to support OLSE’s implementation. Spanish fluency is required for this position. 

The Outreach and Enforcement Associate’s key responsibilities will include:

• Outreach and Community Engagement:
  • Plan and implement culturally and linguistically appropriate labor standards outreach campaigns targeting low-wage workers and their employers, prioritizing outreach consistent with geographic and industry priorities, with buy-in from key stakeholders. 
  • Execute a wide range of outreach activities, including mass mailings, door-to-door canvassing, flyering, tabling, presentations, workshops, and events.
  • Deliver presentations to and facilitate discussions with low-wage workers and small businesses, providing clarity on workplace rights and resources available to support labor compliance.
  • Develop and maintain educational materials that present information responsive to community need in an accurate, accessible, and engaging manner.
  • Build partnerships and cooperative working relationships with County departments and various community, public, and regulatory organizations.

• Enforcement Support and Intake Coordination:
  • Receive and respond to complaints, inquiries, and requests for support from workers, employers, and members of the public, implementing OLSE’s intake procedures and best practices for ensuring all stakeholders who contact OLSE receive clear, helpful, in-language, and timely information and complaints are investigated promptly.
  • Conduct initial interviews with workers seeking OLSE assistance by phone and in-person; identify worker priorities and make recommendations for appropriate next steps.
  • As assigned, and under supervision, conduct investigations of potential violations of laws within OLSE’s jurisdiction, including interviewing workers, engaging with employers, calculating damages, and drafting investigation reports.

• Project Management:
  • Support the development and implementation of OLSE workflows and processes, including the implementation of a case management database.
  • Coordinate contract solicitations and assist with the maintenance and monitoring of OLSE contracts.
  • Prepare reports on OLSE activities and outcomes.

Additional duties include but are not limited to:

• Assist in developing goals, objectives, policies, procedures, and work standards. 
• Analyze programmatic practices and procedures and make recommendations for organizational, operational, policy, and procedural improvements.
• Conduct needs analyses, feasibility studies, and evaluations.
• Support Office of Labor Standards and Enforcement programs and projects.
• Continuously monitor the efficiency and effectiveness of operations and service delivery methods and procedures to maximize funding and minimize costs. 
• Develop, summarize, and maintain administrative and fiscal records.
• Prepare comprehensive technical reports, identify alternatives, and make and justify recommendations.
• Conduct special research projects and financial analyses for countywide programs and usage, produce findings and recommendations, and prepare related reports.
• Represent the Office in interdepartmental, community, and professional meetings and confer and coordinate with other County staff on a wide variety of administrative analyses and planning issues.
• Ensure compliance with Federal, State, County, and funding agency regulatory and reporting requirements and applicable laws, regulations, and professional practices.
• Prepare and submit Board of Supervisor agenda reports and various other commission, committee, and staff reports, resolutions, ordinances, and correspondence regarding assigned activities.
• Attend meetings, conferences, workshops, and training sessions and review publications and related materials to become and remain current on principles, practices, and new developments in labor standards, labor laws, and enforcement.
• Communicate orally, in writing, or through graphic representations and statistical summaries with colleagues, managers, employees, the public, organized employee groups, and representatives of various organizations.
• Participate, as requested, in selecting, training, motivating, and evaluating assigned staff and interns; direct the work activities of assigned staff; prioritize and coordinate work assignments; provide or coordinate staff training; review work for accuracy; and work with employees to correct deficiencies.
• Perform other duties as assigned.