Location
Description
DEFINITION
Coordinate, organize, and implement delivery of marketing materials related to recreation to the residents of Danville in accordance with program objectives set forth by the Recreation, Arts, and Community Services Department. Perform professional duties such as scheduling to assist, coordinate, and implement Department and Town’s branding and communication efforts.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from a Program Coordinator. Hours may vary depending on the time of year.
ESSENTIAL JOB DUTIES
Essential duties may include, but are not limited to, the following:
- Audit content for the department’s digital presence, including website, social media platforms, and outgoing correspondence.
- Organize and maintain photos and videos for department programs and activities, including tracking photography needs for upcoming outreach and ensuring digital files are organized.
- Photograph Town programs, events, and CIP projects.
- Schedule and coordinate the marketing tables for the Recreation Arts, and Community Services Department.
- Print flyers to display at the three Town of Danville kiosks.
- Deliver department’s printed marketing materials to the Danville Library, Recreation buildings and the Town Offices.
- Order giveaways on a quarterly basis and organize the marketing closet as necessary.
- Assist in proofreading the department’s quarterly Activity Guide.
- Receive project and/or issue direction from Department Director or Designee, as needed.
QUALIFICATIONS
Knowledge of:
- Effective marketing copywriting and social media copywriting, including AP Style, correct English usage, spelling, grammar, and punctuation.
- Social media best practices for graphics, written content, and timing.
- Basic digital photography skills (with DSLR or smartphone equipment).
- Modern office methods, procedures, organization, and equipment, including automation hardware and software.
- Internet skills, including use of social media
Ability to:
- Develop messages for marketing across print and digital media.
- Select imagery to support written messages.
- Work independently and efficiently with minimal supervision.
- Communicate effectively in both verbal and written form.
- Establish and maintain effective working relationships with employees and the public.
- Develop project work plans and schedules; determine priorities to meet assigned deadlines.
- Capture action-oriented photos of programs and projects.
- Work a flexible schedule, including evenings and weekends, as needed.
- Provide a valid TB test result from within the last four years.
EXPERIENCE AND EDUCATION
Any combination of experience and education that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:
Experience:
Any part-time related professional experience in communications, public relations, or marketing work in a team environment or any equivalent combination of education or experience. Background knowledge or experience in municipal parks and recreation is desirable.
Education:
Equivalent to completion of an Associate’s Degree and/or advanced experience in communications, public relations, or marketing. A Bachelor’s degree or working towards one in the field of marketing or recreation is desirable.
LICENSE(S) AND CERTIFICATION(S)
Possession of a valid California State Driver's License or license in another state with the ability to obtain a California license within 30 days of hire. First Aid and CPR certification is required but may be obtained during probationary period.