Location: 501 Main Street Half Moon Bay, 94019
The City of Half Moon Bay has an exciting opportunity for the position of Communications Program Manager! APPLICATION DEADLINE: FRIDAY, AUGUST 22, 2025, 5:00 P.M.
ABOUT THE CITY:
The City of Half Moon Bay is a Bay Area coastal community of approximately 12,500 residents and is located 25 miles south of San Francisco. The City is governed by a five-member elected City Council and utilizes the council-manager form of government. The City Council appoints a City Manager who is responsible for the oversight of daily operations and provides leadership for the City’s programs. The City currently employs 45 full-time employees in the following departments: City Manager’s Office, Communications / City Clerk, Administrative Services, Community Development, and Public Works. The City contracts Public Safety with the San Mateo County Sheriff's Department.
The city and surrounding Coastside are a thriving agricultural, fishing, tourism, and recreational destination. There is a rich culture of diverse traditions and multi-generational families who have lived in Half Moon Bay for well over 100 years. In any given neighborhood, you will find farmers, high-tech entrepreneurs, and artists living amongst each other as one community.
Description
The incumbent provides high-level public information, community outreach, and multi-media services that require in-depth knowledge of public sector communications, multi-media, script writing and editing, website and graphic design and experience in managing and implementing creative and innovative promotions and projects.
Under general direction, the Communications Program Manager coordinates the citywide public communications activities and maintains content on the City's website and intranet; implements and supports internal and external communications efforts; and coordinates social media and video communications activities. Incumbents may function as a supervisor of as-needed employees, or an individual contributor, depending on the department or assignment.
Applications must be filled out completely. Please do not substitute "see resume or see personnel file" in the employment history section of the application. To be considered for this position, candidates must submit: 1) City Employment Application online, 2) Current Resume, and 3) Cover Letter, no later than 5:00 p.m. on the final filing date. Incomplete applications will not be accepted.
Meeting the minimum qualifications does not guarantee admittance into the examination process. Only the most qualified candidates who demonstrate the best combination of qualifications in relation to the requirements and duties of the position will be invited to test.
Typical Duties:
Duties may include, but are not limited to, the following:
- Develop, lead, and implement community outreach strategies to engage residents, local organizations, and stakeholders (e.g. Civic Academies).
- Implement marketing and advertising campaigns to promote City services, activities, programs, and special events.
- Develop, write, edit, and produce various communication materials including newsletters, brochures, correspondence, reports, speeches, presentations, and special publications.
- Perform the research, planning, and analysis necessary to develop and implement the City’s community relations and public communications efforts.
- Write and coordinate the preparation, publication, and distribution of the weekly City’s newsletter and other departmental and project-based newsletters, as well as City brochures, press releases, multimedia scripts, and other collateral materials.
- Maintain the City’s website content and design ensuring accuracy, consistency, and quality.
- Coordinate and develop the City’s social media program and policies.
- Interface and coordinate with graphic designers, printers, and mailing services for production and distribution of materials.
- Respond orally or in writing to public inquiries and provide information to the public on services, facilities, and programs, as needed.
- Attend a variety of staff, Council, commission, and other related meetings.
- Provide advice and support to City staff regarding public and media relations.
- Prepare and submit award nominations, proclamations, and other written materials as needed.
- Receive, prepare, respond to, and facilitate solutions to citizen complaints, inquiries, and requests.
- Participate in the planning and implementation of special events.
- Perform other duties as assigned.
Knowledge, Skills, and Abilities:
Knowledge of:
- Principles and practices of communications and public information techniques through different mediums, including print, internet, radio, and television.
- Effective outreach strategies and techniques for engaging community members and affiliations, neighborhood organizations, business groups, and other such organizations.
- Effective public presentation methods to attract and inform a variety of audiences.
- City services, structure, programs, and policies.
- Web design tools; familiarity with graphic design software.
- Social media tools and account management.
- Research and problem-solving techniques.
- Proper grammar, punctuation, spelling and diction.
- Pertinent state, federal, and local laws and regulations.
- Techniques for dealing with a variety of individuals from various socio-economic, cultural, and ethnic backgrounds, in person, online, and over the telephone.
Skill to:
- Develop, plan, and coordinate a community relations and public communications function.
- Understand and effectively communicate technical data and complex information to the public and media.
- Analyze and draw logical and sensitive conclusions.
- Write effective proposals, press releases, articles, and award nominations.
Ability to:
- Set priorities, meet critical deadlines, and follow up on assignments with minimal direction.
- Develop and maintain positive working relationships with City staff, public, agencies, organizations, and vendors.
- Prepare and present clear, effective, and accurate staff reports, correspondence, policies, procedures, and other oral and written materials.
- Use initiative and independent judgment within established policy and procedural guidelines.
- Take a courteous, effective, and proactive approach to customer service.
- Interpret, apply, and explain complex laws, codes, regulations, and ordinances, as needed in relation to communications tasks.